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Marketing Lead

Buffalo Buffalo is a Vancouver-based game studio focused on high-polish, creatively ambitious indie games. Our 20-person team blends innovative mechanics, emerging technology, and narrative depth into unforgettable player experiences. We work a 4-day workweek and maintain a hybrid model—Tuesdays and Fridays are in-office, with the rest of the time remote.

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Role Overview:

We’re looking for a Marketing Lead to take charge of how our games reach the world. This role is equal parts strategy, storytelling, and experimentation. You'll shape the go-to-market plans for current and upcoming titles, guide early-stage market validation for new concepts, and work closely with both our Community Manager, Production Team and Development Leads.

 

This is a key leadership role for someone who thrives in indie-scale environments—big enough to make noise, small enough to own the vision.

 

Let’s get the important stuff out of the way: 

  • Position: Full-Time Salaried (32 hours/week, 4 days/week)

  • Salary: $80,000-$95,000 CAD (based on experience)

  • Starting Date: April 2025

  • Location: Vancouver, BC (Hybrid – in office 2 days/week)

 

What you’ll do:

  • Own and drive marketing strategy for studio and game launches

  • Validate early-stage game ideas by identifying audiences, running test campaigns, and assessing market fit

  • Lead from the front—this is a hands-on role where you’ll sometimes write the post, shape the copy, or dig into performance data yourself

  • Mentor our Community Manager on content direction and execution

  • Define and track KPIs to assess performance and refine strategy

  • Collaborate with the Creative Director and production teams to shape positioning, hooks, and trailers

  • Guide content and messaging across social, store pages, PR, and email

  • Roll up your sleeves and occasionally write some social media copy yourself

  • Work with a Marketing Producer to manage calendars, deliverables, and coordination

  • Collaborate with partners (Steam, Sony, Xbox, Meta, etc.) on store presence and promotions

  • Identify and work with external collaborators (e.g., PR firms, video editors, influencers) when needed

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You Might Be a Fit If You...

  • Have played a key role in the marketing strategy for multiple shipped games, including at least one from announcement to launch—ideally at an indie or AA studio

  • Know how to craft a hook, spot a trend, and make something feel shareable

  • You're comfortable writing store page copy, social posts, or even the occasional tweetstorm

  • Understand what makes a good Steam page and what makes a bad trailer

  • Have done (or want to do) market validation for early-stage game ideas

  • Are excited to mentor junior team members and grow a small-but-mighty marketing crew

  • Are looking for a sustainable, thoughtful work culture with high creative standards

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Nice-to-Haves:

  • You love finding smart, weird ways to market unusual or high-concept games—and know how to make them feel accessible

  • You’ve used tools like SteamDB, PlayTracker, or ad dashboards to inform go-to-market decisions

  • You've led or collaborated on successful PR campaigns, influencer outreach, or paid ad tests

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Benefits:

  • 4-Day Workweek – Full-time salary for 32-hour weeks (Wednesdays off).

  • Health Insurance – Health insurance coverage for employees.

  • Professional Growth – Opportunities to mentor and lead technical development.

  • Team Events & Retreats – Regular studio gatherings, plus an annual ski/snowshoe daytrip for those who want to join.

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How to apply:

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